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If you're interested in web analytics (you should be if you have a website) then one of the resources that you'll probably frequent is Web Analytics Demystified's Blog Section. Eric Peterson just announced that he, his partners at Web Analytics Demystified, and others have started an exciting new project that might solve one of the biggest problems relating to the web analytics world.
The project is called The Analysis Exchange and it will bring together seasoned web analytics pros and students eager to learn the ropes and garner experience, all while benefiting non-profits and outreaches who will open their data to these mentor/mentee teams for analysis. From the announcement:
The Analysis Exchange is exactly what it sounds like — an exchange of information and analytical outputs — and is functionally a three-partner exchange:
- At one corner we have small businesses, nonprofits, and non-governmental organizations who rarely if ever make any substantial use of the web analytic data most are actively collecting thanks to the amazing wonderfulness of Google Analytics;
- In the next corner we have motivated and intelligent individuals, our students, who are looking for hands-on experience with web analytics systems and data they can put on their resume during when looking for work or looking to advance in their jobs;
- And at the apex of the pyramid we have our existing community of analytics experts, many of whom have already demonstrated their willingness to contribute to the larger community via Web Analytics Wednesday, the WAA, and other selfless efforts
The problem that this might be the solution for is 'how to gain access to the web analytics profession'. It's not like one can 'get a degree' in web analytics...yet. Real-world experience on an enterprise scale can be hard to come by. Those chosen to take part in the program will be paired with a mentor and a non-profit organization running Google Analytics. Under the guidance of a professional, the mentee will use real data to prepare actionable analysis for the organization.
Folks, I'm really excited about this. This is an excellent way to provide those eager to break into the analytics profession some real-world experience. The fact that we'll be helping some organizations that have very real needs for this kind of analysis is super.
Learn more about the Analysis Exchange at http://www.analysis-exchange.com and follow them on Twitter @analysisxchange.
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